Web
Most people believe consumers want goal-oriented guidance in their shopping search.
A recent May Gartner study indicates however that a larger pool of online shoppers crave a social experience, even if they are shopping from the comfort of their computer desk. Social shoppers seek pleasant experiences and emotional connections to other shoppers, the research report reveals.
This entry was posted
on Sunday, June 17th, 2007 at 12:08 pm and is filed under Thoughts.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
