Not So-So Blog

One in three internet users say that their purchase decisions are influenced by sites with social content, according to a January 2007 survey conducted by JupiterResearch. The survey, which was commissioned to explore how consumers use social networking sites.
A social networking site is defined as “a site that allows the users to post their own content, including sites with user-generated product reviews”.

The most popular social networking sites are frequented by 25% of internet users at least once a month, and visitors arrive at the sites primarily through direct navigation and bookmarking. The study also shows that while less than 10% of the internet population visits niche social networks, they are a highly targeted and effective way of reaching very specific consumer groups.
 
Other findings:
1. 72% of YouTube visitors primarily seek entertainment, while 49% of FaceBook users and 35% of MySpace users primarily seek networking opportunities.
2. 56% of TripAdvisor visitors, 39% of Yahoo! Answers visitors, 39% of Craigslist visitors, and 32% of iVillage visitors actively research products or services.
3. One out of three internet users turns to sites with user-generated content to help make a purchase decision.

This entry was posted on Monday, June 11th, 2007 at 9:36 pm and is filed under Thoughts. You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.