Web
June 17th, 2007
Most people believe consumers want goal-oriented guidance in their shopping search.
A recent May Gartner study indicates however that a larger pool of online shoppers crave a social experience, even if they are shopping from the comfort of their computer desk. Social shoppers seek pleasant experiences and emotional connections to other shoppers, the research report reveals.
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One
June 11th, 2007
One in three internet users say that their purchase decisions are influenced by sites with social content, according to a January 2007 survey conducted by JupiterResearch. The survey, which was commissioned to explore how consumers use social networking sites.
A social networking site is defined as “a site that allows the users to post their own content, including sites with user-generated product reviews”.
The most popular social networking sites are frequented by 25% of internet users at least once a month, and visitors arrive at the sites primarily through direct navigation and bookmarking. The study also shows that while less than 10% of the internet population visits niche social networks, they are a highly targeted and effective way of reaching very specific consumer groups.
Other findings:
1. 72% of YouTube visitors primarily seek entertainment, while 49% of FaceBook users and 35% of MySpace users primarily seek networking opportunities.
2. 56% of TripAdvisor visitors, 39% of Yahoo! Answers visitors, 39% of Craigslist visitors, and 32% of iVillage visitors actively research products or services.
3. One out of three internet users turns to sites with user-generated content to help make a purchase decision.
–>
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New
June 10th, 2007
In a recent global study performed by Weber Shandwick, 45% of all consumers were identified as advocates. A top 9% of advocates were found to be “high-inteinsity advocates”, based on their ability to more actively influence others and their quick speed-to-action time. High-intensity advocates are critical to reach, according to the research, because of their enthusiasm for action.
For the purposes of this Weber Shandwick survey, the term “advocate” included consumers who “take action to support or detract from issues, causes, companies, and products, such as making recommendations, sending a letter to a company or elected official, or organizing a protest or boycott.”
A very accurate definition of an average Not So-So member.
–>
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USA
June 10th, 2007
USA Today has experienced “stellar” gains in numbers of new registrants following the launch of its social media-driven “Network Journalism” initiative.
Thanks in large part to those tools, the paper says, the site has experienced dramatic performance gains; its unique visitor rates have increased 21% since February and more than 40,000 user comments have been published alongside news stories on the site since March. The numbers are proof that information is more powerful when consumers can interact with it, create it, and share it with their peers.
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Semantics
April 26th, 2007
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Dont
April 21st, 2007
In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.
0,16% of Youtube’s visitor are posting video. For Flickr, only 0,2% are posting photos.As in normal life, most users don’t participate.
Why? How to change that? How to increase the read/write ratio?
(Real offer: invitation to the best restaurant in town for the most creative answer!) –>
Posted in Thoughts by Jean Verschure | 3 Comments »
Buzz
April 18th, 2007
Adorei:
Trafiek zonder relevantie (filter) is dus even zinloos als Buzz zonder aanbeveling (dis/like).
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April 15th, 2007
Like many people we don’t get why we should actually Twitter. Isn’t Twitter just IRC with an RSS and SMS output? Some people try to figure what Twitter might offer in the future, like… sports commenting? Wasn’t this what we were doing in 1996: life ‘IRC reporting’ from Suikerrock?
And then there is the confusion on the cost of receiving Twitter updates via SMS. The terms of service mention nothing concrete on it. In the US, unlike in Europe, many mobile operators charge users for receiving SMS. Americans cry out loud when they receive their monthly bill and Europeans don’t get who’s actually paying all that incoming traffic from their friends; the comments on Ev’s post are a revealing proof of the confusion.
Multi-person SMS services are not new and to us they are just chat with an SMS output. The problem is that Twitter (currently) doesn’t take care of many problems which old-school chat appstook care of:
- grouping friends is impossible
- we have to write in English, or 90% of my tweets get lost
- no context: volume over relevance
What happened to IRC will eventually be Twitter’s fate: some people will spend hours of their beautiful summer days on it; most won’t. Luciana wrote a good analysis why Twitter is not taking off in Brazil, the country which provides the ultimate acid-test when it comes to the success of online social platforms.
But all this doesn’t bother us.
What actually frightens us is the Twitter sign-of-the-times. It reveals we are again in the 2000 Bubble haydays. The interview Jason did with Evan Williams says it all:
It’s amazing to see that all journalsist who have been analysing the 2000 bubble-burts are now again loosing their left brain. Sofar, only the Financial Times prooved of some rational insight:
1. Twitter is sending at least 70.000 text messages out from its service.
2. They don’t get any kickback for US users paying to receive Twitter SMS updates; quite bizar, but we’ll trust Evan on his word.
3. Even with the juiciest bulk contract, they still pay 0,015 EU to send an SMS message out. This is still 1.050 EU a day or 31.500 EU a month ! and rising rapidly; to our estimate even doubling every month.
So, now BizStone and Evan are pulling out +30.000 EU to get those Twitter Messsages to your mobile, while they have no clue which business model will ever plug that exponentially growing hole.
We’d love to see the investor pitch of their Dog & Pony show !
This is why we are scared of Twitter; they smell like the next ‘dotcom boom’ story. And we hoped with the 2000 lessons-learned we would be spared of that. All the wow and press and their capability to attrackt (a very specific) community is one part. But what about the hard bit? Or is that part left for the insane who will eventually buy Twitter?
Update: we have an early autumn this year. –>
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Increased
April 11th, 2007
Kevin Newcomb Search Engine Watch writes on the latest Jupiter Research marketing survery.
According to Jupiter:
This year 72 percent of marketers say they’ll try geo-targeting, compared to 43 percent who used it last year; and 78 percent planning to try local search this year, compared to 42 percent last year.
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My
April 8th, 2007
No, Google’s My Maps is not at all a threat for our proposition.
Next Friday a caffeinated talk with the man and on June 1st off to The Next Web. –>
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